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392 TIP. Building Billion Dollar Brands w/ Kat Cole

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Trey Lockerbie chats with Kat Cole, former President and COO of Focus Brands, a portfolio company with household names like Cinnabon, Carvel, Jamba, Auntie Anne’s, Schlotzsky’s, and more. They explore the power of brands and how it fuels billion-dollar enterprises. Focus Brands as a whole generates around $5B in revenue per year and Kat takes a deep dive into how these brands came to prominence.

IN THIS EPISODE, YOU’LL LEARN:
0:00:00 – Intro
0:00:51 – Kat Cole’s Rise From Being a Hooters Waitress at Age 18 to Being a VP of Hooters by Age 26
0:07:34 – Book Smart and Street Smart at the Same Time
0:11:22 – Kat Cole Getting an Executive MBA
0:16:33 – Integrating Systems in an Organization. Is There a One Size Fits All?
0:21:33 – Kat Cole Is Writing a Book Containing Her Frameworks. When Should We Expect It?
0:21:55 – Does Kat Cole Examine Systems in Companies That She Invests In?
0:23:44 – Fundamental Framework: Ask, Answer, and Act
0:24:46 – Culture of a Company
0:28:40 – What It Was Like to Be Placed at the Helm of Cinnabon During the Great Recession and How Kat Cole Pulled off a Miraculous Turnaround?
0:33:47 – Thinking Outside the Box and Optionalizing Brands
0:37:41 – Mission Statements
0:46:20 – Framework and Mission Statement for Focus Brands
0:48:40 – How and Why Community Impacts Brands
0:57:11 – What Are NFTS Such as Cool Cats and Bored Apes Really Selling? Where Does It Live?
01:01:51 – World of Opportunity in NFTS and Web3
01:07:39 – What Drives Kate Cole to Continue Being Active and Engaged Even After All the Success

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